WELCOME TO our engage and grow BLOG

Where Empowered Leaders Thrive and Empowered Women Lead

August 6


Kerry Anne Cassidy

Having delivered a full year of courses on Social Media through the Australian Institute of Management (AIM) and my own business, I believe that two of the biggest questions facing business managers and users of social media are:

1. Why use Social Media at all?


2. Which are the Best Social Media Channels for my Business?


In today’s video, we answer these two questions simply and briefly.

Access the video by clicking here

For those of you who are just looking for a snapshot, we include the main points below from the video ……

1. Why use Social Media at all?

By far the most important question you have to be asking yourself if you are looking at venturing into the world of Social Media.  Why is it then that so many business owners and organisations are holding back from entering the social media world?

  • 75% of Australians (approx. 16 million Australians) use the web and this figure is growing (Internet World Stats)  
  • The Sydney Morning Herald released the following headline and article on 26 November 2012: Online ad spending to overtake TV in 2013
  • Roughly 14% of radio and tv adverts convert into sales – and the budgets for these channels are HUGE!
  • Robert Cialdini’s work around social psychology shows us that people are 80% more likely to buy from recommendations of their family, friends and communities than as a result of seeing an advert on radio or television

So, if you are looking for a bigger audience and a more profitable return on your investment dollars, perhaps now is the time to put a toe in the social media waters and make a splash!


2. Which are the Best Social Media Channels for my Business?Social Media Channels to choose from


An important consideration for any business deciding to get involved in Social Media is this:  Any online activities that you get involved in, should always connect in some way shape or form, BACK TO YOUR WEBSITE!  You have not spent time and money developing your on and off-page SEO not to link back your online activities to your website.  So, where possible, develop your social media strategies to get your community clicking on and connecting with you back on your website.

  1. Blogs: sharing ideas, information and opinions is fast catching on in the world of social networking.  Examples here include WordPress, Blogspot.
  2. Micro-Blogging: providing bite-size snapshots of between 140 – 160 characters.  Example: Twitter, Pownce, Tumblr
  3. Social Networking: by far the most well-known of the social media channels, these sites allow you to form communities to solve problems, ignite and discuss ideas, connect, collect and share information.  They could be through the use of images, videos, content or a combination of these.  Examples include Facebook, LinkedIn, Google+, Pinterest.
  4. Pod-casting:  This is all about audio and could include listening to your favourite music, listening to an audio-book, learning via audio and the list goes on.  If you are thinking of doing videos, a great way to reuse your material is to strip the audio from the file and distribute it on I-Tunes.  Alternatively, you could create a picture for YouTube and attach your audio to the picture and you now have a YouTube video ready for distribution – neat!  Example: ITunes
  5. Email Marketing: Building and keeping in touch with your online community is vital.  Email Marketing allows you stay in touch, build credibility and brand awareness. You can find solutions via companies such as Aweber and the free version on MailChimp
  6. Social Bookmarking: This is a centralized online service which enables users to add, annotate, edit, and share bookmarks of web documents.  Examples include: Reddit, StumbleUpon, Digg
  7. Video Broadcasting: This primarily focuses on the sharing of videos for education, entertainment, sales etc.  Examples include: YouTube, Vimeo and Vevo
  8. Broader Content Sharing: Examples include: Scribd, Slideshare and Docstoc
  9. Discussion Forums: Allows customers and companies to connect to answer product and service queries. Online examples include: Yahoo Answers, WikiAnswers

Now that you have gone through the choices available to you, it is important to understand where you want to focus your time and energy.

3 Essential Questions to Identify the Best Channel for You:

1 What are the biggest challenges and problems that my target market faces that I can provide solutions and help around?

2 Where do my target market spend their online time?

3 Which of these channels would best suit my time, my effort, my brand and my budget?

I hope you have gotten great value from today’s post.  I wish you loads of fun and productive hours spent in planning your strategy going forward!

Access the video by clicking here

Stay positive and I’ll be sure to see you at the top!


PS: Did you know that LinkedIn the biggest social media network for business professionals?  Do you know how to use it optimally and get results?  Check out our FREE Webinar called, “The LinkedIn Business Imperative”

Click here to find out all the details and to register today

LinkedIn Business Webinar


Signature Sign Off - Kerry Anne Cassidy


how to use linkedin, social media, social media channels, why use social media

You may also like

  • Thank you for a great article on social media,there is no hesitation that your website will very shortly be famous,
    due to its quality contents.

  • The process of implementing a social media campaign can be daunting.
    Does your recruiter make his or her money from your sign-up fees.
    After so much spent or so many visits, offer a free product or percent off.

  • Nice post. I was checking constantly this blog and I am impressed!
    Very useful information particularly the last part 🙂 I care for such information much.
    I was seeking this certain info for a long time.
    Thank you and best of luck.

    • Thanks for your feedback – let me know in particular what you are looking for as I am always happy to share anything that may be useful for my readers. 😉

  • There is certainly a great deal to know about this subject.
    I really like all the points you have made.

  • ʜellο, I think your blog miցht bе having
    browser compatibility issues. When I look at your blog in Safari, it looks fine
    but when opening in Ӏnternet Explorer, it has some overlapping.
    I jսst wanted to give you ɑ quick heads uρ!
    Օther then that, suρerb blog!

    • Hi Corina,

      Thanks a stack for your feedback – appreciate your input on both the blog as well as the compatibility issues. I will be sure to get this sorted! 😉

      All the best,

  • Oh my goodness! Amazing article dude! Thank you so much, However I am having difficulties with your RSS.
    I don’t know the reason why I cannot join it. Is there anybody getting identical RSS problems?
    Anyone who knows the solution can you kindly respond?

  • Hi mates, itts enormous piece off writing regading teachingand entirely explained, keep it up
    all the time.

  • Your way of describing everything in this paragraph is truly fastidious, all
    be able to simply know it, Thanks a lot.

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
    Web Class for Leaders and Women in Leadership
    __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"rgb(13, 45, 68)","hsl":{"h":205,"s":0.68,"l":0.16}}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
    Key Leadership Skills  Web ClassClick to For More Detail >>
    __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"rgb(13, 45, 68)","hsl":{"h":205,"s":0.68,"l":0.16}}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
    5 Key Challenges Web ClassClick to For More Detail >>
    Open chat
    Welcome! How can I help you?
    Hello and welcome! How I can help you with your leadership today? Contact me via the chat button below. Thanks! Kerry Anne